Tuesday 8 January 2008

Axe


Is this further support for that whole Lo Fi is the new Hi Fi idea. Just get them out there and be prepared to fail. - Via PSFK

9 comments:

  1. Very good. I much prefer this approach to the previous "Spray this stuff on and women will be fighting to get in your pants" probably 'cos I've had more success being a cheeky chappy than being a wimp lying on the beach waiting for it.

    Though of course, it's difficult for chaps like you and I to see it from the wimp's point of view when we've always had women fighting to get in our pants even if we smell like a dead badger's arse. Aaah the poor sods :)

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  2. Lloydski. As you well know. Being charismatic can be perilous. Oh the sheer envy! The grudges harboured, and then there is the totty ;)

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  3. lol nice one charles.

    personally, i think he wasted too much precious time with theatrics, but that's just me.

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  4. Good observation Dino. I agree. It was crying out to be wrapped up quickly but it was dragged out.

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  5. Charles, there's no stopping your charm. lol
    The Axe ad is good, bit slow, but good. It's like overhearing someone else's conversation, it's intriguing and funny. a bit overdone, as you're supposed to feel like a person from next table listening to the people on the next table listening to the guy on the phone. hmm...
    interesting (in a good way).

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  6. There are loads of these ads on YouTube. Yeah, I watched quite a few (need all the tips I can get) ;)

    It becomes apparent that it's just the confidence that gets them through, with the compliment of course, the gag is irrelevant.

    Sadly my balls aren't made of steel, unlike you Sir ;)

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  7. Simplicity wins! With advertising that is - pulling science is second only to rocket science. I can see a collection / community of these almost becoming like an open university of the subject i.e. chuck a few from women in there to show some that actually work.

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  8. OK we can all talk about the pace of the ad [which I agree is abit slow] however as AXE is one of the few global brands that has truly understood how to incorporate and adapt cultural differences into its executions [without losing the overall core idea] - I for one think any negative comments are pretty harsh.

    Well, unless it's aimed at a couple of monstrosities that LOWES did for them in Oz which temporarilly turned the brand into 'Spray On Sex' when the idea BBH developed always had subtely and flair.

    It's the little things that make the difference ... :)

    Yes, this a pointless comment. Sorry.

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