This is just as much for me as you which is why I'm embedding it some weeks after I first saw it. I am however slightly in love with all cognitive bias nomenclature if only because it's utterly humbling how little room there really is to be right. I could use a little humility more often. I even caught myself saying 'I don't know' to some French tourists requests for advice on some options the other night. I mean I think I knew what they were looking for but deep down I knew my ability to project what they were looking for was way more powerful than actually knowing. So I gave them both options.
Come to think of it I could have blown my cheeks and done the whole 'bof' thing too. Anyway cognitive biases; worth raising if it all gets a bit subjective as it often does in the worlds most subjective business. Yes I'm talking about advertising.
And while we're using Scribd just now. There's another document I wrote over a year ago, floating on the net that I neglected to proofread and edit myself. Some of you have written whole blog posts about it but I see that as asymmetric love for my writing as I don't read your work. I will however be editing it so you can see that the biggest howlers have nothing to do with paradoxical oxymorons but simple logic. If it was really important I'd have fixed it a long time ago but lesson learned. If you want a job doing properly it's best done etc.
Cognitive Biases - A Visual Study Guide
